Vogue & LifeWtr: Superbowl LI Private Event

Early in 2017 we joined forces with our friends at Vogue for another design challenge: create a unique art experience for some of its most exalted guests and executives while launching a new brand at the SuperBowl. The result, courtesy of our production and fabrication partners at Mirror and ABunch, was striking: a 1500 SF art gallery in a warehouse space at Winter Street Studios in Houston became the brand. LifeWtr – a PepsiCo product – commissioned 3 artists to design its new bottles – Momo, Jason Woodside, and the duo Craig & Karl – and we enveloped the private dining and entertainment experience with their work. The night was a big hit, with guests then walking to the nearby popup Bruno Mars concert for an unforgettable night cap.

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